Engage and Activate Consumers to Drive Performance and Build Healthcare Brand Vitality

Karenlazan&co is a strategic marketing consultancy that helps healthcare organizations connect with their consumer audience, drive growth, and stay ahead by leveraging the latest digital innovations.

Award-Winning Strategy, Results for Your Business.

“Great brands stand out and stand FOR something.”
— Steve Jobs

I’m an award-winning marketing strategist and innovator with extensive expertise in healthcare, consumer marketing, advertising, media, and digital advancement. With a career spanning Regeneron, Pfizer, Colgate-Palmolive, and Bayer Consumer Care, I have a passion for understanding consumers and seizing on insights, strategies, and creative that will motivate action, drive performance, and build brands.

Karen Lazan wearing a dark blue blouse poses against a gray background, smiling.

Meet Karen Lazan

Services

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Marketing Strategy

Build a Strong, Impactful Brand

  • Brand positioning & value proposition

  • Messaging strategy & translation across marketing channels

  • Dig into consumer behavior; uncover actionable insights and growth potential

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Marketing Optimization

Maximize Marketing Performance

  • Marketing and media plan development

  • Performance metrics assessment & optimization versus KPIs

  • Agency management activities

    • creative and/or media agency

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Innovation & Digital

Stay Ahead in a Digital-First World

  • Identify digital enhancements

  • Apply digital technology to solve marketing problems

  • Innovation strategy

Unique Advantages

Deep Experience, Award- Winning

  • 25+ years experience in marketing at top companies, large and small.

  • Award-winning marketing strategies and business-building multimedia advertising and digital campaigns.

On the Pulse of the Health Consumer

  • Wide ranging health brand and category experience.

  • Extensive consumer insights expertise in healthcare, biotech, & pharmaceuticals.

Forward-Thinking

  • Passionate about advancing new digital opportunities & innovation with a thoughtful approach.

  • Ability to chart new paths in digital to drive marketing results.

  • Award-winning digital/technology innovations.

Unlocking Potential Through Expertise

  • For early-stage healthcare companies new to B2C marketing

  • Ramp up your consumer and patient marketing strategy and capability with confidence.

    • Develop launch plans that move the needle.

  • Guide selection, management, and optimization of creative and media agency partners.

  • For established healthcare organizations

  • Objectively assess consumer marketing effort and investments vs KPIs.

  • Advise on shifts in strategy, creative, media, team, and agencies to strengthen performance.

  • Explore business-building, innovative opportunities and pilots that are unscoped by Agency of Record.

Get In Touch

What marketing challenges do you need to solve? Excited to chat with you!